Strategy Map

Provides a uniform and consistent way to describe strategy, so that objectives and measures can be established and managed.

Provides the missing link between strategy formulation and strategy execution.

The Strategy map is based on several principles:

1. Strategy balances contradictory forces.
2. Strategy is based on a differentiated customer value proposition.
3. Value is created through internal business processes.
4. Strategy consists of simultaneous, complementary themes.
5. Strategic alignment determines the value of intangible assets.
   • Human capital
   • Information capital
   • Organisation capital

Source : Strategy Maps (2004)